20 Uncommon Marketing Strategies to Kickstart Your Startup

Thursday / February 28, 2019 Syed Ahmad
1. Use social media as a medium

Social media, these days, has an impact which any other channel might not create. If you are looking to give your startup a boost which will make it rise, you must use the social media as your medium. Facebook is known to be extraordinarily friendly when it comes to promoting products. Almost, all the people around the world use Facebook and scroll down, while the ads are thrown to them. But, apart from that, Twitter is also covering a lot of stages now. Push your social handles and go innovative and generate creative hashtags for your product or company.

The best part about social media is that it gives you a viral edge. This is something that gives it bonus points over conventional marketing mediums. No matter how cool your ad is, a television still doesn’t give the audience a share button. Nor is TV or print a two-way communication. With social media, you know exactly what your audience or consumer is thinking about your business. Every single step you take reflects and resonates. Also, always remember that social media is more than a branding platform. It is a café where you can sit down and have conversations with your customer. It is a call center or customer service center that you could never afford with a new business. It is a digital shop that can get you thousands of conversions without you asking you to pay rent.

Online Social Networking Platform Users By Age
2. Photo Contests

Conduct photo contests under your brand name, preferably online, because it will cost less. The idea is to engage more people and hence, letting them know about your brand, products and the existence of your business. The creative people with the interest in photography or graphics will participate and can even create a marketing poster for your brand. Offer them good and attractive incentives, either prize money or any other incentive.

3. Make promotional videos with a hint of creativity

This era is going on a fast pace with millions of videos posted on social media on different topics. These videos range in different forms, like from promotions to entertainment. Some of them can be for the marketing of a product, while others can be of a cute pet puppy! Either way, your focus is getting as many likes and views as possible, more and more people would know about your brand and products. The major platform used for this purpose can be YouTube. It allows you to post videos on it for free and gain subscribers and viewers. Record a video, but not with too much detail of your brand or product for it gets boring. Add creative ideas to it so that the listeners and viewers would have an interest in it.

4. Create and sell stickers

It may appear to be a very simple way of promoting your businesses, but it do the job and it do it right. It can be surprising how people, sometimes can be attracted to the little things. They would want those cute little stickers, either to stick it on their notebooks, cupboards or anywhere they like. While they are being satisfied by the accessory, you are increasing your user base.

5. Video contests

Conduct video contests and attract people with incentives, like certificates, prize money or an opportunity from which they cannot turn away. You can also select a theme according to your business or a particular product or series of products, asking them to make a promotional, sensational video for it. More people will be interested as this also involves creativity and you may also end up finding the new best talent.

6. Free T-shirts giveaway

Printing customized designs on T-shirts is a marketing technique which has always been an aid. Although you can now modify it according to the new era and its trends. You can either print a meme or any comic character with a tagline for your business or product. More and more people would be interested in that kind of T-shirts and not only will they buy more T-shirts from you, but they will also try out your products, and if those products satisfy them, they might turn in to a constant buyer. Wearables are a great medium of communication. Any person wearing your branded t-shirt becomes your walking billboard.

Free T-shirts Giveaway
7. Use your surroundings and get creative with them

Apart from going all digital, you can also use the urban surrounding and put it to your use. Look around on the street, the walls and the corner of the area which is left unnoticed and is not given much attention. Create something attractive and creative in order to promote your business in ways which are not commonly used. These might also attract more audience and is likely to produce better results in terms of promotions and marketing.

8. Make your product be used for a social cause

You need marketing in order to advertise your product widely but you can also use the product itself in order to market it on a broader level. For example, your product can serve its own purpose and can help keep the environment clean. This way, people will utilize the product and at the same time will realize that it is also serving a greater purpose.

9. Write content piece for the targeted audience

Surely, the audience you trying to pursue consists of different kinds of people. With this content marketing technique, you are able to pursue and convince all of them. Write a piece of content which describes your products well along with your business and spread it all around. All words can be boring, so in order to keep it interesting you can add visuals or images alongside the content. The content can be to the point but it should help a new buyer to understand the product completely and should help him make a final decision.

Content For Targeted Audience
10. Offer free gifts for every new product

To attract more and more audience, you need to give them an incentive as well- good enough, so that they are unable to turn away from that offer. So, offer your consumers free gifts along with the new products you launch. It can either be another product which can come in handy commonly or it can be a product which will be easier to use along with the product that is being launched.

11. Connect with other brands

Your startup might not be large enough to draw abundant audience. In that case, you can collaborate or build a partnership with other brands which can have a relatively larger audience. This way you can advertise your products or business on a wider level.

12. Get your product or company featured in a major publication

The new and most majorly bought magazines or newspapers- look for them, book them and advertise there. Since such magazines or newspapers already have an established user base and more people are buying them either daily or weekly, it is more likely that they see your ad there and actually try out. Be sure to put up powerful captions which will only add up to the marketing campaign of yours. This technique will earn you the awareness of your business among a vast majority of people and help you establish your brand.

13. Referral program

Conduct referral programs, where your current users will be able to spread out the word for you. They will tell the new consumers the ups and downs of using a certain product and how it can be better from other products. People, mostly, prefer the advice based on a personal experience and so the words of your users will have a relatively stronger impact on the new ones.

14. Promote your business to a particular audience

Select your targeted audience and shortlist their requirements. Remember, these are the people you are trying to gather around your product. You can also use different marketing techniques for different groups of people as per their understanding and mindsets. Not all people can relate to the same thing or comprehend it accordingly. Some people might also take your words offensively. So for different audiences, you need different methods of persuasion.

Promote Your Business To a Particular Audience
15. Turn competitive product users into your users

Look for the audience which is using a similar product as yours but is not satisfied with it. Make them aware of your business and your products through various methods and pursue them effectively to turn to your product instead.

16. Create bumper stickers

Create bumper stickers and spread them all around. People can actually be curious and look for your website or search for your company on the internet for further information about your business. It may not seem like much, but it can be very helpful in terms of marketing.

17. Explore webinars

Conduct webinars on different platforms and forums, with a single topic which can be either social or economic and engage your audience with flexible timings and concrete information which might interest them. This way, more people will attend your webinars and will be aware of the business you are representing.

18. Marketing through entertainment

You can create hilarious comics which can have the funny characters and ultimately leads to one of your products, how they can be helpful to the consumers and how they can be used. You can publish the comics in either print media or digital media.

19. Host a podcast

Host a podcast and let people know about you and your business through a radio channel. There is a huge number of people with an incredible interest in podcasts, they might come across yours while surfing and this can be a great opportunity for you to market your business in order to increase the user base.

20. Print flyers, posters or pamphlets

This is a very common technique, but it can be very effective as well. Print out the pamphlets and posters for your products and distribute them widely, all across the region. Sometimes people do not bother to read them or even take them but most of the times, these posters or flyers can help create a massive consumer base.


The bottom line is, getting your startup registered in eyes of your target audience is not easy. When you are introducing a new service, idea or for a fact sometimes a new industry, it is important to win faith of your consumers in your business. Through proper marketing techniques you can register your service and get people used to it. But always remember, it doesn’t happen in the blink of an eye. It takes a whole lot of time. So out of everything, there is this one attribute that every founder must have - Patience.

Startups must always go a mile ahead to promotional strategies of conventional businesses. Since most of the startups do not have enough capital either to go for conventional media such as television or outdoor, the right digital strategy is one of the most powerful tools founders are left with. Partnering with other brands, providing services on lower or sale prices can help startups in promoting their business out of digital as well. To make a dent on the universe with startups, you need to think bold, unique and out of the box. In one way or other, your idea and its marketing both must stand out!

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